Partnerships
Two hundred of the right customers.
Deluxe Car Club is a capped, vetted, application-only automotive society in the Phoenix East Valley. Partners don't buy impressions here — they buy a seat in a room that cannot be bought into any other way.
Small room. Full attention.
Mass automotive events sell reach: thousands of anonymous walk-ups, a logo on a banner, a cost-per-impression you'll never trace to revenue.
Deluxe sells the opposite. A fixed room of at most two hundred vetted members — collectors, founders, physicians, builders — plus their guests, reached repeatedly across a twenty-event calendar in the moments they're happiest: beside their cars. Your brand isn't on a banner behind a taco truck. It's in the welcome box, on the rally route book, beside the espresso bar, spoken by the founder at the grid briefing.
Small room. Full attention. Compounding familiarity. That is the offer.
A room built by application.
Every member passes a personal board review. The club is assembled from the East Valley's ownership class — Queen Creek, Gilbert, Chandler, Scottsdale, Paradise Valley — the ZIP codes where Arizona's garages live.
Launch-phase projections, replaced with measured member data as the roster fills. Demographic depth — marques owned, purchase intent, home ZIPs — is collected at application and shared with presenting partners quarterly, in aggregate.
Where your brand lives.
On-site activation
Product display, demo fleet, tasting bar, or service pop-up inside the paddock — the only vendors present are partners.
The welcome box
Your product or offer in the hands of every new member, opened on camera more often than not.
The privilege program
A standing member benefit with your brand on it — the club's most-used page after the calendar.
Content & credit
Every event is shot to editorial standard. Partners appear in the club's recap films, member emails, and social — credited, never cluttered.
The route book & grid briefing
Rally partners ride along in the printed route book and the founder's grid briefing — the two most-read artifacts in club life.
Four ways in.
Every level includes category exclusivity for its term. The club takes fewer partners than it's offered — the room stays quiet on purpose.
Presenting Partner
2 seats- Naming presence on one marquee event series
- All-season paddock activation
- Welcome-box placement — every new member
- Privilege-program listing
- Quarterly audience report
- Category exclusivity · first right of renewal
Event Partner
1–2 per event- Single-occasion paddock activation
- Grid-briefing credit from the founder
- Recap-film and photography credit
- Member-email feature
- Category exclusivity for the occasion
Privilege Partner
By category- A standing member benefit with your brand on it
- Category exclusivity in the privilege program
- Listing in the member dashboard — the club's most-used page
- First look at event-partner openings
Product Collaborator
2 per year- A co-branded, numbered allocation in the club store
- Designed to the club's production spec
- Announced to the full List, 7 days out
- Sold to the club's standard — no discounts, no restocks
What a partnership replaces.
A full-page regional magazine placement reaches ~40,000 readers once, untargeted, for a similar spend. A Deluxe presenting partnership reaches the same two hundred qualified households twenty times a year, in person, with your product in their hands. If your average customer is worth four figures — one detailing contract, one storage year, one policy, one watch — a single-digit number of conversions pays the partnership.
We'll build the math with you in the first call, and report against it quarterly.